You knew us as The Net Reviews Group, but get ready to call us SKEEPERS! With the acquisition of two new MarTech companies, SKEEPERS will now be the home to Verified Reviews, Mediatech-cx and Teester. With this large-scale operation, the international group, founded in Marseille with offices in 7 countries, is now extending across the entire customer experience value chain and committing to the economy of trust.
The addition of Mediatech-cx and Teester will help us meet the needs of a hyper-fragmented market with a range of complementary and transversal solutions which allows for the control of the cycle of the customer experience and discovery during the purchase process until re-engagement.
We are now able to provide a comprehensive answer to brands and retailers who need to analyze and engage their customers across the entire shopping experience cycle. From data, to opinion, to the creation of customer content, brands must now enrich their value proposition on the basis of insights and consumer contributions while responding to the new challenges of the economy of confidence.
Verified Reviews has specialized in the collection, moderation and publication of authentic customer reviews. Its solutions boost the conversion rate of retailers and guide consumers in their purchases. Present in 44 countries and with 120 employees, Verified Reviews counts among its clients more than 6,000 websites and 20,000 points of sale, including American Express, Tiege Hanley, Franklin and Chairish. In an effort to increase customer satisfaction and data insights, Mediatech-cx brings increased metrics and Teester pioneered consumer video testimonials.
Mediatech-cx is dedicated to the Voice of the Customer, with a platform that intervenes throughout its journey to measure and analyze its perception through surveys, web reviews, and production data. Consumer feedback, transformed into concrete actions, allows companies to better manage the customer experience and have a tangible impact on performance. The French company, launched in 2011, supports nearly 90 major brands in more than 40 countries, such as Air France-KLM, Nespresso, Malakoff Humanis, BNPParibas Cardif, Engie and even EDF.
“This announcement is greeted with great enthusiasm from our customers. By teaming up with Verified Reviews and Teester, we are now able to provide them with a broader offering, which covers their off and on-line customer experience needs. ” says Hervé Cebula, CEO and founder of Mediatech-cx.
Teester, created in 2016 allows brands and e-commerce sites to automate the creation of authentic, relevant and qualitative videos produced directly by their consumers and employees. These videos automatically broadcast on product sheets and all media to help brands such as Petit Bateau, ManoMano, Decathlon, Weber, Disney, and Bobbi Brown to increase their sales. Its video technology, which has won multiple awards, brings concrete results: in 2019, the 17 million videos viewed from the product sheets led to a 68% increase in conversion rates.
“By joining the SKEEPERS group, we are taking a stepping stone to the international stage by building on the strong network that the group has already established around the world. We wanted to evolve within an association of companies in accordance with our values and which have the same DNA. This merger with Verified Reviews & Mediatech cx fully illustrates this vision, working in the same spirit on a daily basis. ” Explains Julien Chevalier, Founder of Teester.
The fusion of the broad spectrum of insights and operational actions are possible thanks to the leading technology of Mediatech-cx, the guaranteed authenticity of the Verified Reviews brand and the new video content model carried by Teester. This gives SKEEPERS customers a fundamental view of the consumer society. The fluidity of customer-brand interactions and integrated optimization are becoming the norm. And trust takes precedence over influence. Consumers become a mutual relay of information. The era of User Generated Content, which humanizes marketing by giving a voice and a face to a community of customers, marks the shift towards the economy of trust.