The latest marketing trend has been to capitalize on User generated Content to create new content for brand’s to incorporate into their marketing strategy. And since the start of the crisis, this trend has only been amplified. With marketing budgets and resources on lockdown many brands have started to turn to User generated Content to
A company that produces false customer reviews online can be subject to thousands of dollars in fines and other legal costs. Despite the risks, three out of four people have been exposed to fake reviews.(Ifop study for August & Debouzy and Havas Paris, 2019). In this article, we’ll help you spot fake customer reviews and
Since the COVID-19 crisis, customer review readings have increased by 45% and it is imperative to capitalize on this trend that probably isn’t going away anytime soon. With online shopping increasing, making sure that your customer reviews are easily accessible should be the first item on your ‘to-do’ list. The first step is to have
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