300,000 € and 2 years’ prison: this is what professionals risk if they generate false customer reviews. Consumers are not spared: an Internet user was ordered to pay €2,500 in damages and €5,000 in legal costs after publishing a false negative review of a restaurant… that hadn’t even opened yet. The DGCCRF (French Department
You know the score: customer reviews are excellent acquisition levers. They help brands reassure consumers, while gaining credibility. On the customer side, they drive both online or in-store purchases. But that’s not all! Post-purchase reviews are useful and impact the entire customer journey. From discovery to purchase… But also during the loyalty, engagement and re-purchase phase.
No traffic, no business. This is often the harsh reality for e-commerce sites. Traffic is the number of visitors to a website. It allows you to measure your visibility on Google, assess your website’s reputation… and accelerate online conversions. E-commerce sites can implement different strategies to increase their traffic… Like collecting and publishing customer feedbacks.
72% of customers won’t take any buying decisions until they’ve read reviews (source: G2). But users don’t only look at the number of stars and comments posted by their peers. They also take the reliability of the customer review site into account. There are more and more customer review sites on the market today.
The customer journey is a series of key stages. It starts with the emergence of a need and ends with loyalty (or not) to a brand. Throughout this journey, one factor impacts each of these stages: customer reviews. Whether stars, scores out of 5, or comments, customer reviews are key elements of reassurance, credibility and
What is Google My Business (GMB)? Google My Business is a tool for companies to create and list their businesses online and boost their local SEO. Their profiles appear in search results in a geo-targeted manner, i.e., based on the searcher’s location. Google My Business, therefore, allows local businesses to be listed first in Google Search
One negative review on Google will not make you go bankrupt. But when they start to pile up… it’s time to take action! There’s no secret to maintaining your company’s online reputation and credibility. Here are our 5 steps to aim for 5 stars on Google and elsewhere. Are you ready to prevent bad reviews
81% of consumers use Google to review local businesses (Brightlocal). So, what is the key to facilitating online searches and boosting customer acquisition? Collecting feedback! But that’s not all… Getting customer reviews is not enough. You need to publish and share them in the right place, to reach the right customers. Google is the most
More and more retailers and e-retailers are focusing on social proof, via customer reviews. But remember: the collection, management and publication of online reviews are regulated by a strict legal framework. On 28 May 2022, a new European directive came into force. The aim? To harmonise and strengthen consumer protection and the reliability of