You know the score: customer reviews are excellent acquisition levers. They help brands reassure consumers, while gaining credibility. On the customer side, they drive both online or in-store purchases. But that’s not all! Post-purchase reviews are useful and impact the entire customer journey. From discovery to purchase… But also during the loyalty, engagement and re-purchase phase.

72% of customers won’t take any buying decisions until they’ve read reviews (source: G2). But users don’t only look at the number of stars and comments posted by their peers. They also take the reliability of the customer review site into account.    There are more and more customer review sites on the market today.

The customer journey is a series of key stages. It starts with the emergence of a need and ends with loyalty (or not) to a brand. Throughout this journey, one factor impacts each of these stages: customer reviews.  Whether stars, scores out of 5, or comments, customer reviews are key elements of reassurance, credibility and

A company’s response to a Google review is the 3rd most important factor in terms of user perception. Consumers pay particular attention to a brand’s response to a positive experience and high rating. All businesses should get into the habit of responding regularly and effectively to Google reviews, whether they are positive or negative. Ready

What is Google My Business (GMB)? Google My Business is a tool for companies to create and list their businesses online and boost their local SEO. Their profiles appear in search results in a geo-targeted manner, i.e., based on the searcher’s location. Google My Business, therefore, allows local businesses to be listed first in Google Search

One negative review on Google will not make you go bankrupt. But when they start to pile up… it’s time to take action! There’s no secret to maintaining your company’s online reputation and credibility.  Here are our 5 steps to aim for 5 stars on Google and elsewhere. Are you ready to prevent bad reviews

81% of consumers use Google to review local businesses (Brightlocal). So, what is the key to facilitating online searches and boosting customer acquisition? Collecting feedback! But that’s not all…  Getting customer reviews is not enough. You need to publish and share them in the right place, to reach the right customers. Google is the most

  More and more retailers and e-retailers are focusing on social proof, via customer reviews. But remember: the collection, management and publication of online reviews are regulated by a strict legal framework.   On 28 May 2022, a new European directive came into force. The aim? To harmonise and strengthen consumer protection and the reliability of

For years businesses have used customer feedback to improve aspects of their brand or store locations. Feedback would be compiled and analyzed, and then changes would be made to their branding or store layout. Now, with the help of product reviews, we have seen a rise in customer feedback being used to shape new products.